Frey is a laundry detergent designed for men. Brothers Leif Frey and Erin Frey will pitch their manly smelling product on Steve Harvey’s Funderdome. They’re competing against Angel Ruelas and her Bra Tree, an organizer for women’s undergarments.
[Check out all Steve Harvey’s Funderdome products
FREY uses the scents of oak and musk and sandalwood “to form our strong base layer” and adds layers of “citrusy bergamot and piney, sweet frankincense” to make its eco-friendly and yet powerful cleaner. Ten percent of FREY products are donated to charity and “the clothing of someone in need is washed for each bottle purchased.” FREY products are sold on the FREY website including the 16 oz. pump bottle of detergent (24 loads) for $17.50. Steve Harvey’s Funderdome airs Sundays at 9pm on ABC, right after Celebrity Family Feud.