Chaddeze is a line of boys’ brief underwear with a magnetic fly (or front flap) so the user doesn’t have to pull down his underwear or try to work around the opening traditionally found in briefs. The idea is to provide privacy, easy access, and to help build a child’s confidence. Chaddeze creator Mary Fennell of Independence, Kentucky is pitching her product on Steve Harvey’s Funderdome (June 25) against Slick Chicks, a line of women’s underwear with a hook-and-eye fastener on the hip of the garment.
Days before the Funderdome airs, Fennell started a Kickstarter campaign with the goal of raising $50,000 for Chaddeze. She expects to be able to deliver by December 2017. Steve Harvey’s Funderdome airs Sundays at 9pm, right after Celebrity Family Feud on ABC.