Three entrepreneurs from Seattle, Washington – Tov Arneson, Ian Lyman, and Alex Wilhelm – are behind the app Validated. It allows shops and restaurants to reward customers by paying for their parking (or ride via Uber or Lyft, mass transit, and even Bike Share programs). The more you use the app, the more credits you earn. Businesses participate with the hope that customers will return more often if they know they don’t have to pay for parking.
Two cool things about Validated credits:
1. You don’t have to use them right away; you can bank them for a special occasion.
2. And they’re good for a whole year!
The three young men behind Validated are pitching their business on Shark Tank (April 14) which airs Fridays at 9pm on ABC.