Uber has been taking it on the chin lately. The vaunted transportation service service has found itself the target of protests about its political leanings, while also facing PR problems due to its allegedly sexist corporate culture and for its treatment of both riders and drivers on price points. But Uber may not get enough credit for one of its better qualities: by adding competition to the ride-hailing business in major cities, Uber has helped stem some of the racist practices of cab drivers — many of whom have been historically reluctant to pick up minority passengers.
At least that’s the case anecdotally, as the rapper Joey Badass attests. Badass is quoted at CNN saying of his life as a young black man in the city: “Uber saved me like every young black man in New York City.” Badass is working on doing some saving himself, adding a social consciousness to his new music, stirred up by the resurgent racism he believes was exposed with the campaign and election of Donald Trump. Uber may want to put Badass’s accolade on all its new advertising, because fairness and justice are not the first things that comes to mind these days when Uber comes up. Badass thinks differently and Uber surely would like more people to hear his take. Badass will release his ALL AMERIKKAN BADA$$ in April.