Brothers Alec and Aric Avedissian of Agoura Hills, California are the entrepreneurs behind RAREFORM, a line of bags made out of recycled vinyl billboards that would otherwise go into landfills. They currently repurpose 20,000 lbs. a month into one-of-a-kind bags! RAREFORM makes a variety of bags – totes, duffles, backpacks, messenger bags – and accessories including wallets and iPhone cases, among others. They’re not only stylish but durable, waterproof, lightweight and — of course — eco-friendly. Prices vary but most backpacks are under $100. The Classic RAREFORM backpack is $68.
The Avedissian brothers are pitching RAREFORM on Shark Tank (March 3) which airs Fridays at 8pm on ABC. The Avedissian brothers would be wise to pitch a partnership to billionaire Mark Cuban who invested in the very successful Tower Paddle Boards brand. The RAREFORM surfboard bags look like a nice complement for the Tower brand.