The NCAA took a revolutionary climb in creative efforts for men’s basketball in last year’s Final Four. Over 80,000 fans at NRG Stadium in Houston and millions of viewers nationwide witnessed a mind-blowing pre-game introduction showcase. Rezin8, a brand partner of AV Concepts, designed the interactive video projection mapping experience, which delivered a 4-dimensional, 30-ft by 50-ft automated scrim, and a full-court automated canvas. The scrim was lowered during the pre-game presentation to cast high definition clips of basketball highlights from the season, designed to give every fan in the stadium an in-person viewing experience they will never forget.
Automated court projecting is a common hype-technique of pre-game shows in college and professional sports. The Cleveland Cavaliers have gone above and beyond with their pre-game show, most notably when LeBron James made his comeback-debut in the Cavs’ home opener back in 2014. As creativity, design, and projection technology continue to evolve, it will be interesting to experience the trends of pre-game entertainment from the mega-empire of college and professional sports. The NCAA has made it clear they are in with the trends, which sets precedent for another highly anticipated Final Four experience this April.Up to 70% off on Hottest Amazon Deals]