Laura and Michael Dweck are the entrepreneurs behind Basic Outfitters, an online business that encourages men to throw out all their old, holey socks and underwear and replace them with a new drawerful for just $60. The idea for the business was inspired when the young couple got married in 2014 and Laura made Michael dispose of 90 percent of the socks and underwear in his basic drawer. The Dwecks will pitch Basic Outfitters on Shark Tank (January 7).
A $60 Basic Outfitters drawer provides 3 pairs of briefs, 8 pairs of socks, 3 undershirts, and a bonus item (the package is valued at $120). A la carte items are also available and in a variety of designs including a Cannabis or Weed Leaf pattern; a 3-pack sells for $30 on Amazon. (See above.) Shark Tank airs Fridays at 9pm on ABC.