Amazon wants to win every category this holiday shopping season -- including hearts. The retail giant is taking dead aim at specialty online jewelers like Blue Nile and offering a huge selection of diamond engagement rings -- some of them are 50% off. Amazon almost makes getting engaged easy -- if you can find the right mate, that is. Among the many glistening deals is the simple, elegant 14k Gold Round Solitaire Diamond Engagement Ring seen above -- priced from about $800 to $930, with a 3/4 Carat stone.
But the point of Amazon isn't this particular deal -- it's the huge selection and market-aware competitive prices. And by sticking with rings sold directly from the Amazon Collection, customers are dealing with a trustworthy brand. After all, people entering into a lifelong partnership have enough to worry about without overspending and having doubts about quality and about the merchant they work with. Amazon takes those worries away. Sounds like we're shilling for Amazon? The straight story is these prices are good, and we once had the happy occasion to look for an engagement ring ourselves -- and we wish we'd been on these Amazon pages then. We still wouldn't have been able to consider the $11,688.99 2-Carat GIA Certified Emerald-Cut Loose Diamond below, but hey maybe that's for you and your betrothed!
Most INTERESTING FINDS on Amazon]