Amazon is the king of volume and reach. For years the online retail giant frustrated investors by eschewing profits in favor of headlong growth. Like the river it's named after, Amazon seemed to have just one natural objective: to become the biggest. Then to use all the data that comes with your size to crush customer service and personalization. It worked. Now Amazon Music Unlimited intends to be to Spotify what the new Google Pixel phone is to the iPhone -- a latecomer that does things better. And cheaper. And Amazon can afford to let its music service be unprofitable until it has every last music listener subscribed. Jeff Bezos plays the long game.
Amazon Music Unlimited is listed at just $7.99 a month for Amazon Prime members, a group that includes an estimated 63 million members. The $7.99 already about two bucks cheaper than Spotify and the other streaming services generally. Then if you're willing to pay a lump sum or flat rate up front for a year of Amazon Music Unlimited, it's $79 -- which knocks the monthly cost down to $6.58. Spotify, with a reported 30 million tunes, is said to offer greater variety than Amazon Music Unlimited, which says it has "tens of millions." But many of Spotify's songs have never been played, so it may not be that much richer as far as selections people want.The BEST SALES on Amazon NOW ]