Tile makes trackers that make people more like elephants -- that is to say, those elephants who never forget. Because Tile gives you the capacity to remedy the agonizing situation when you've lost your phone or forgotten where you've put your wallet or passport. Or, really, anything -- like your bike, even if it's been stolen (see video below). The problem Tile set out to solve -- never losing your important stuff --is large enough that the promise of a elegant powerful solution saw people kick in over a $1 million on Kickstarter.
That was a few years back and those early adopters got a (relatively) thick Tile tracker. Now there's the Tile Slim, and it's currently the #1 Bestseller in Wireless devices on Amazon's Launchpad platform. With the newest version, even if you've left your valuables out of range, a crowd-finding resource can be activated. Every phone running the Tile app becomes a silent soldier in the search party, sending word if it encounters your stuff. All that for $30. It's enough to make some happy consumers just lose it, which is now no problem since they'll easily find it again.
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