CNBC is launching a new reality TV show for entrepreneurs, Adventure Capitalists. It’s like Shark Tank but the entrepreneurs who are pitching their businesses all specialize in outdoor activities. And all of the pitches are done outdoors, so entrepreneurs can give full demonstrations of their products and the investors can test them out.
The three investors include two professional athletes (NFL linebacker Dhani Jones and NFL player/Olympic skier Jeremy Bloom) and Craig Cooper. Cooper isn’t a pro athlete but the 53-year-old Aussie is in great shape. In addition to co-founding Boost Mobile (USA) and managing venture capital firms including Saban Ventures and Softbank Capital Technology Fund, Cooper is also CEO of CooperativeHealth, a digital media company focused on men’s health, a subject he often writes about. Cooper is the author of Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40. Adventure Capitalists premieres on CNBC on Monday, August 22 at 10pm.