Two New York City advertising creatives, Chris Sheldon and Van Gould of Barton F. Graf, pitched the NoPhone on Shark Tank earlier this year. The NoPhone is a fake plastic phone designed to help Americans break their cell phone addiction. While none of the Sharks bit on the gag gift, the NoPhone is still available for purchase on Amazon ($10).
Art Director Gould went on to become a creative consultant on filmmaker Werner Herzog’s latest film Lo and Behold: Reveries of the Connected World. (Note: Herzog doesn't own a cell phone.) Gould has also been busy trying to get the Washington Redskins to change their name to the Breadskins. P.S. Herzog's film is being distributed by Magnolia Pictures which is co-owned by Shark Tank investor Mark Cuban.
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