Josh Tetrick paid for full-page anti-Trump ads in both the New York Times and the Cleveland Plain Dealer. Tetrick doesn’t want Cleveland to become Believeland again. Believing LeBron James can change history is one thing; hoping Donald Trump can change it for the better is “un-American,” according to Tetrick. A full page in the Times cost upwards of $100,000 — even if it’s less than 130 words, like Tetrick’s ad. There are many Americans who find Mr. Trump’s campaign to be at odds with American values, but not too many can buy ads like this. Who is Tetrick?
Josh Tetrick, 36, is an entrepreneur most famous now for launching the Just Mayo brand of mayonnaise substitute. Tetrick is CEO of Hampton Creek (Just Mayo’s owner), and he knows politics. He has battled the FDA on behalf of his products, and he’s not just an entrepreneur and social activist — he’s a lawyer too, which helps. He’s also a Fulbright Scholar, who has taught children in underserved populations around the world. He has raised large amounts of venture capital for his business.