Tissot's longstanding partnerships in the sports business are a perfect fit for the innovative and legendary Swiss timekeeper. Already an important sponsor partner for the Tour de France, Tissot has recently unveiled a new shot clock system for the NBA that will be universally installed across all 29 NBA arenas. The new high-tech 24-second Tissot shot clock isn't just about its slick look and transparency (literally -- you can see through the new clocks). That part adds a cool factor, but the new Tissot clock systems boast mission critical functionality too, promising to result in "definitive footage that will further assist NBA referees and the NBA Replay Center in evaluating certain critical calls."
Tissot smartly puts its name right where millions of eyes will be all season long -- the company will be a visual element in endless replays as close calls are reconsidered on broadcasts. The NBA is a smart advertising partner for Tissot, since the integrated functionality carries the Tissot brand's banner more strongly than any mere uniform patch or regular sign could. Shot clocks are placed prominently on top of the backboards. Tissot is already a big NBA sponsor. For instance you can get the Cleveland Cavaliers Quickster Quartz Chronograph from Tissot for $395. Or a Golden State Warriors model. Or you might opt for the Tissot T-Touch Expert Solar Tony Parker Limited Edition, named for Tissot ambassador and Spurs guard Tony Parker.
Tissot already works the Tour: