Genie Bouchard‘s Instagram post (below) about her Nike tennis dress predicted what might happen at Wimbledon in very concise terms: “Short & sweet,” she wrote, with the hashtag #stealtheshow. That post received 46k likes and myriad compliments along the lines of “most gorg tennis dress I’ve seen.” Andy Murray’s mom, the tennis coach Judy Murray, was presumably not one of the 46k people who gave the shift a thumb’s up. She told The Telegraph:
“The important thing for any clothing manufacturer who is sponsoring top players is to make sure that the clothing is functional for the job in hand. So I’m sure that Nike will be taking steps to address it. Because anything that is not functional proves distracting to the players and that’s not in anybody’s interests.”
The Nike Premier Slam dress, as it’s called, with its “power pleats” is a flouncy, sheer, short number that may be sweet to Bouchard, but not to everybody. Bouchard was certainly right about one thing: in the early going, the dress is stealing the show at Wimbledon, where it meets the all-white attire requirement if arguably not the “common standards of decency” rule. The Premier Slam that drew Judy Murray’s attention isn’t just being sported by Bouchard — more than a dozen women have worn the Premier Slam so far. Andy Murray is sponsored by Under Armour.
— Genie Bouchard (@geniebouchard) June 29, 2016
Serena Williams, also with Nike, going a different way:
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A photo posted by Serena Williams (@serenawilliams) on