In February 2016, Ben Young and Gregory Coleman of Washington, DC pitched their app Sworkit on Shark Tank. Sworkit provides a library of exercise workouts (cardio, core strength, stretching, yoga, pilates). Once the user decides on the workout and the length of the workout, she can sync her own playlist to the workout. If there’s a squat that she doesn’t like to do or can’t do, she can skip it.
On Shark Tank, Young and Coleman made a deal with billionaire Mark Cuban — he offered $1.5 million for 10 percent of the company and access to unsold advertising inventory on the Sworkit app. But the deal fell through after the show aired. Young told Washington Business Journal: “It got to a point where we thought it was going to close, but there were just some last things, on our side, their side, and it kind of just fell apart,” Young said. “[Cuban] didn’t like some of the things we wanted, we didn’t like some of the things that he wanted, but at that point neither party wanted to give in on those things.”