Weight Watchers has helped Oprah Winfrey lose 30 pounds. But she didn’t do it alone. The 62-year-old billionaire who has battled weight fluctuation throughout her life asked her life partner Stedman Graham to get on board. It’s a lot easier and more enjoyable, after all, to count your points when the person you’re eating with is counting his too. Oprah gave Good Morning America an exclusive listen to her Weight Watchers call this week, revealing Stedman’s helpful role.
Winfrey, who made a large investment in Weight Watchers last year, is helping the company promote a new initiative called “Better Together.” Like much of what Oprah touches, the campaign is a stroke of genius. Here’s 2 reasons why:
- It’s good for the company’s bottom line.
- It has a direct and positive impact on Weight Watchers customers.
The campaign encourages Weight Watchers subscribers to bring friends and family into the fold, just as Oprah has with Stedman. The more people who join, of course, the more revenue Weight Watchers generates. Plus with fewer people using the program in isolation the better Weight Watchers’ record of success — evidence shows people losing weight in groups with friends and family outperform those working alone to drop pounds. Bottom line: once again, Oprah traces what’s right emotionally and what’s healthy — and finds a way to make these profitable, too. She’s the champ.