Pharrell Williams is a master marketer as well as an inspired musician and superstar producer. In other words, Pharrell wears a lot of hats. Lately that hasn't been just a metaphorical description. Pharrell has been taking advantage of his huge platform as a coach on The Voice to build awareness of a new brand he's involved with -- Cactus Plant Flea Market. And he's doing it without saying a word. Pharrell's just using the famous forehead above his brilliant smile as a billboard. For weeks he was doing The Voice with a PLANT hat on; now he's switched to a FLEA hat. The professional provocateur has got people guessing and wondering -- and wanting the merchandise, too.
An article 2paragraphs published on Pharrell's PLANT hats was hugely popular as viewers were intrigued. All without Pharrell mentioning his brand. Indeed, the mystery is part of the build-up. (And you read somewhere that TV was a dying medium. Nope.) Cactus Plant Flea Market already has some fans among the famous of course, including Cara Delevingne and Big Sean. Here's some info about the fledgling brand that appeared in the previous 2paragraphs article:
- Here's the Cactus Plant Flea Market Twitter
- Here's the Cactus Plant Flea Market Instagram
- Here's the jumpy, mysterious Cactus Plant Flea Market site
- Here's a Cactus Plant Flea Market Store.