Brenda Lee Feldman is going on Shark Tank with a new product to pitch, MyDrinky. In 2004, Feldman founded The Original Orbit Label, a successful line of customized stretchy plastic nametags to go around bottles and sippy cups — an ideal identification tool particularly at nurseries and daycare centers. Feldman’s company, Inchbug, has expanded to produce name labels with photos, allergy alerts and more. Now her latest product, MyDrinky, aims at keeping kids less sticky and less thirsty.
MyDrinky is an adjustable juice box holder designed to eliminate the mess made when kids drink — and inevitably squeeze — juice boxes. The base can hold any size milk or juice box or pouch. The top slides on to lock the juice box/pouch into place so kids can’t squeeze it. MyDrinky, which comes with two ear handles and is available in five colors, is being sold on the company website and on Amazon for $9.95. Shark Tank airs Fridays at 9pm on ABC.