BrellaBox is the New York City company that’s encouraging city dwellers to stay dry and eliminate waste, even when they forget their umbrellas at home. Instead of running out in the rain and buying an umbrella that they will probably forget to bring with them the next time it rains — or worse, throw away when done — BrellaBox suggests that people rent instead buy. BrellaBox aims to install their rent-a-umbrella vending machines in offices, on campuses, and in hotels. By using a debit or credit card, a person can rent an umbrella for $2 for 12 hours. It works a bit like bike share programs.
Don’t worry about remembering to return it. BrellaBox will text you to remind you when it’s time. The two entrepreneurs behind the business, Anusha Kambhampaty and John O’Connor, will pitch BrellaBox on Shark Tank which airs Fridays at 9pm on ABC.