We can all support our world in many different ways, whether that’s recycling, offsetting our carbon footprint, or simply using less water and energy in our homes. However, the World Wide Web itself is also doing its part to assist the planet. Since the launch of the .earth top-level domain (TLD) last year (in place of .com or .org for example), far more environmentally-conscious organizations are taking advantage of the awareness that this TLD can bring. Found via web hosts such as 1&1, .earth TLDs can assist both search engines and the general public to identify sites with a focus on eco-friendly and sustainable missions. “Thanks to .earth, it’s possible for everyone to further support green efforts, and have more credibility in the marketplace,” Interlink General Manager of Domain Services, Jacob Williams, says on prnewswire.com. “The .earth domain can help Earth and environmental-related messages to stand out in Internet search results and build trust through a community.”
The increase in .earth registrations also coincides seamlessly with the forthcoming Earth Day on Friday, April 22nd. With this year being the 46th Earth Day, more than one billion people across the world are expected to take part in the green activities, which include everything from trash collecting to planting trees. The official website states: “In 1970, the year of our first Earth Day, the movement gave voice to an emerging consciousness, channeling human energy toward environmental issues. Forty-six years later, we continue to lead with groundbreaking ideas and by the power of our example. This Earth Day and beyond, let’s make big stuff happen. Let’s plant 7.8 billion trees for the Earth. Let’s divest from fossil fuels and make cities 100% renewable. Let’s take the momentum from the Paris Climate Summit and build on it.” Find out more about Earth Day here.