Before FUBU founder and Shark Tank investor Daymond John released his latest book, The Power of Broke, he hired celeb event planner David Tutera to throw a memorable book-launch party. The theme was rags-to-riches, which reflects John’s life and the stories he tells in The Power of Broke. When John’s parents divorced when he was 10, John says, “we went from middle class to poor.”
As a young adult, while waiting tables at Red Lobster, the Queens native asked his mother to teach him how to sew wool caps. He made 80, sold them for $10 each, and earned his first $800, which lit a fire under him. He hustled to get urban influencers including LL Cool J to pose wearing FUBU. He told Tim Ferriss, at that time, “Even though I had placed our product [FUBU] in the hottest music videos out there, I was still working full-time at Red Lobster.” Finally, in 1995, John quit the Red Lobster and worked full-time on FUBU. Daymond John’s party will be featured on David Tutera’s CELEBrations which airs Fridays at 10pm on WE, right after Shark Tank which airs Fridays at 9pm on ABC.