Every week, Texan billionaire Tilman Fertitta will meet with two small businesses. They (like all small businesses in the food and beverage industry) would love a deal with Fertitta. He’s the CEO of Landry’s Inc. which owns more than 500 restaurants and the Golden Nugget casinos, among other properties. An order from him would be life-changing for a small business. On the first episode of Billion Dollar Buyer, Fertitta visits Bravado Spice Co. Fertitta tells them he wants to put a bottle of their flavorful hot sauce on every table of his Bubba Gump Shrimp restaurants but he wants them to change a recipe first. If Fertitta tells you to change the recipe, and you want to succeed, you do it!
Bravado Spice is on the tables of many restaurants (including Bubba Gump Shrimp!) and in grocery stores including Whole Foods. You can also buy bottles online at the Bravado Spice website where the four flavors — Ghost Pepper & Blueberry, Crimson, Jalapeno & Green Apple, Pineapple & Habanero — are available: a set of four sells for $20. Individual bottles go for $6.