Beth Stern knows kittens. She and husband Howard “King of All Media” Stern have adopted no fewer than 200 of them over the last few years. Beth Stern will bring all her kitten know-how to the cutest Super Bowl Sunday program on earth, Hallmark Channel’s Kitten Bowl. Stern will host the perfect marketing mix: the big game and kittens, which are famously the most popular thing on the Internet. Kittens even crush Beyonce and the Kardashians in shares. Already in 2014, there were more than 25 BILLION cat video views on YouTube alone. (That’s more people than have watched ALL the Super Bowls combined.)
— Beth Ostrosky (@BethStern) February 6, 2016
Stern has also authored books starring her feline friends. But her role as host of the Kitten Bowl — along with Mary Carillo, Boomer Esiason and John Sterling — is her most popular gig. Stern is a spokesperson for the North Shore Animal League, but it’s the Kitten Bowl gig she means when she writes on Twitter: “I believe I have the best job in the world.” The Kitten Bowl airs at noon on February 7 on the Hallmark Channel.