Rachel Nilsson is the purple-haired mom behind the baby clothing line, Rags and Raches. When her husband finished grad school and the student loan bills started coming in, financially strapped Rachel started selling some of her children’s hand-me-downs online. Then she started selling some of the clothes she made for them — and her baby rompers were a huge hit. Now the momtreprenuer from Alpine, Utah is flying to Los Angeles to pitch her successful business on Shark Tank. Within two years, the social media savvy seamstress has made a handsome profit. Her rompers sell for $38-50. The Sharks are impressed, especially Robert Herjavec who says it’s one of the most profitable products the Tank has ever seen.
On Shark Tank, Nilsson is ready to make a deal – she tells Kevin O’Leary she wants to become Mrs. Wonderful, but she will be forced to make a tough decision. Nilsson of Rags and Raches will appear on a special Shark Tank episode that features all Made in the USA products on February 21 at 10pm on ABC.
|| it’s been a long while since I’ve done this but I always love to know a little bit of who and what the brand is so here goes nothing!! That freak in the picture is muah!! ? My name is Rachel and I am the founder and creator of RAGS to Raches. I started this crazy biz a little over a year and a half ago. We were struggling financially and I decided to start selling my kiddos hand-me-down clothing on Instagram (that’s where the name came from (Ray-chez… Rachel… Get it?)) to help make ends meet. I started posting things that I had made my kids (the romper) and BAM!!! People liked it!! I was so stoked and humbled. So… I started sewing like crazy. || Now, fast forward almost two years, and I have the best team of people working for me, I was able to get out of my parents basement and into a house, and actually provide a comfortable living for my family. || creating clothes has been my passion since I can remember. I never ever would have thought that I would be able to do it for my career. Nothing is cooler than seeing other people constantly validating your creations. You guys truly are the coal that keeps this train chuggin’. I’m overly grateful and I should be a testament that hard work truly does pay off. I’m a firm believer in that. I started literally from the bottom of the barrel. My success has not been just a one man band either. It’s been a troop of people; moms, dads, kids, family, friends and other business owners who believed in me and helped me along. || thank you for your unbelievable support and kind words. It really never ever gets old. THANK YOU, THANK YOU, THANK YOU || ••••••••••••••••••••••••••••••••••••••••••••••••••••• if you wanna hear more about my story head over to the ‘OUR STORY’ page on my site. Link in my profile || #tagyourrags ?: @emmylowephoto