Megyn Kelly, the attractive Fox News host who scares Donald Trump like she's Muslim or Mexican, has signed a book deal with big-time publisher HarperCollins. Kelly is popular on both sides of the aisle: she's a Fox News mainstay with a reputation as a straight shooter who won't back down: she will rip into conservatives and progressives alike. Publishers look for a big audience when they fork over a big advance to a celeb for a book. Metrics measuring popularity are considered carefully, in addition to Google search results, mentions on Twitter, etc.
But another factor -- and a test of the commercial prospects of a personality -- is on Amazon. The new book represents Kelly's first book deal, but not her first appearance on Amazon. Megyn Kelly is already being sold there in various ways. In other words, she's already a proven seller on America's dominant e-commerce platform (and one especially good for books). Here's a sample of Megyn Kelly-related listings on Amazon.
- Megyn Kelly 36 Success Secrets - 36 Most Asked Questions On Megyn Kelly
- FHY Men's Megyn Kelly Journalist T-shirts
- Runy Men Megyn Kelly Tee Shirts
- Vanity Fair Magazine (February, 2016) Megyn Kelly Cover