Venturebeat mobile maestro Evan Blass seems to be in charge of “leaking” the new Samsung phones release. The Galaxy S7 and Galaxy S7 Edge premiere on February 21 and there is excitement about it. Samsung is the world’s largest mobile phone manufacturer — and the new phones will feature larger batteries, water resistance, microSD and all sorts of new and improved features. So why do only a few hundred people like — sorry, heart — Blass’s early tweet about what the new Galaxy phones will look like? Because it’s not Apple. And not an iPhone.
Even the tweets labelled “eye candy” (below) don’t get the fervid reception a mere rumor about the iPhone does. And that’s what Samsung is up against — the Apple cult. Samsung shipped more phones than any other company in the world in 2015. But you wouldn’t know it from the media coverage. A January Forbes article “leaking” a possible headphone jack change in the iPhone 7, still 7-8 months away, has had more than 557K views. Of course, a tweet of a leaked phone — even by someone as influential as Blass — isn’t the same as an article in Forbes. But the attention differential tells a story beyond anything inherent in the tech specs of the respective devices. Apple seems to win the marketing battle before it even starts.
Eye candy, pt. 2. pic.twitter.com/UM6rWM6oTj
— Evan Blass (@evleaks) February 14, 2016
— Evan Blass (@evleaks) January 29, 2016