TrumpDonald.org -- a site where you can knock around a billionaire blowhard with impunity -- should have been born in America. But it took some canny Swedes with serious digital skills to allow the world to f$%k with The Donald.
Animal is a digital agency in Stockholm with a perfectly 21st century ethic: "if you start out by giving something meaningful to your audience, good things will bounce back." Not sure if DonaldTrump.org is quite "meaningful" but it sure does live up to the other part of Animal's simple philosophy. "Meet people where they are, not where you want them to be." (People, whether they like it or not, can't escape Trump right now.) Go take a shot at GOP's fop. And thank Animal -- they've got good karma coming their way if their philosophy is true.
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