Memory-fogged Alec Baldwin, after some evening shenanigans, wakes with a hole in his treasured Breciani socks. He gets immediate help from Alexa and the Amazon Echo. Such good help that Baldwin — not one to bother with public regrets — is able to relax and get back to sleep on his luxury sheets. It’s a funny ad. And while most of us might use the Echo to order more practical items, Echo is an aspirational product promising a better life: it’s an executive assistant for the common man (not just the TV star).
[JUST $32: the Exquisite ExtraFine Merino Mid-Calf Sir Stirling Moss Inspired Socks by Bresciani]
So maybe we will all order Bresciani socks in the future. Better save up then — at least if you want Baldwin’s favorite, the cashmere. Because a pair of Bresciani Men’s 100% Pure Cashmere Over-the-Calf Dress Socks costs $200. Bresciani is an Italian brand that stresses elegance and style — and uses rich materials like Alpaca, yak, Egyptian cotton, hemp linen and cashmere. Bresciani was founded in 1970 by Mario Bresciani. Bresciani also owns the Brioni and Canali brand socks, making the company the premiere brand in the world for fine luxury men’s socks. Echo can get you a pair, fast too if you’re a Amazon Prime member. That Jeff Bezos thinks of everything.