In How We Learn: The Surprising Truth About When, Where, and Why It Happens, author Benedict Carey gives the happy news that mastery may not require Malcolm Gladwell’s 10,000 hours after all. Surprising truths — nothing sells a book better. To wit, Carey’s biography lists an interesting fact about him. He’s not just a longtime science reporter at the New York Times, he’s one of “the most emailed reporters” at the paper. I’ll remember that. So might you. The fact stands out, wanting to be remembered. It’s a fresh category in which to think about penetration, reach, and other elements of success, but we hardly think about it. Most emailed: a surprising truth about Benedict Carey you probably won’t forget.
Carey’s book is full of such revelations, as the title promises. The Talent Code author Daniel Coyle says, “Benedict Carey has written a book that will inspire and equip you to use your brain in a more effective way.” That assessment may have something to do with How We Learn rising to the No. 10 position in Amazon’s competitive Self-help category in the popular memory improvement subcategory. Even intuition, Carey shows, is a teachable skill. And he delivers with wit and style. Don’t forget.