Dan Marino, one of the all-time great NFL quarterbacks, guided the Miami Dolphins to the Super Bowl in only his second pro season. The Dolphins fell to the mighty 49ers 38-16, but Marino left the big game thinking he'd get 'em next year. Having played all of two NFL seasons (winning Rookie of the Year in his first), Marino can be forgiven for thinking this Super Bowl thing would be a regular occurrence -- that he'd probably even win a couple. But Marino never saw the inside of a Super Bowl stadium again -- not in his uniform, anyway.
Marino set all kinds of passing records, played in nine Pro Bowls, and is a member of the Pro Football Hall of Fame. But it's only now, in Super Bowl 50, that he gets some game-time action again: Marino stars with Alec Baldwin in Amazon's very first Super Bowl ad. It's a comedy, as you may have guessed. (Marino is no neophyte: he also starred in Jim Carrey's Ace Ventura: Pet Detective and has voiced himself on The Simpsons.) The Amazon/Baldwin/Marino ad -- which will co-star an elaborate "Snack Stadium" -- is the most highly anticipated Super Bowl ad so far. It's a plug for Amazon's intelligent, helpful and indulgent digital assistant -- you know, Alexa. She's the Siri of Amazon. She's lives inside the Amazon Echo and she's about to enter your life.
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