New data from Juniper Research show that Apple sold 52 percent of all smartwatches in the world in 2015. Google’s Android Wear came in second with 10 percent of the market. The remaining 38 percent of smartwatches were sold by smaller, independent makers including Nabu, Razer, and Martian. Although Apple doesn’t break out its sales for the Apple Watch, BI Intelligence claims that since 25 million smartwatches were sold globally in 2015, Apple sold approximately 13 million.
The Juniper research argues that “no great leaps forward” had been made in the category and suggested it was a sector “waiting for a market.” James Moar, a research analyst with Juniper, said in a press release: “Newer devices have offered more polished looks and subtly different functions, but no large changes in device capabilities or usage. With smartwatch functions established, it is now up to consumers to decide if they want them, rather than technology companies providing more reasons.” Wait, didn’t Steve Jobs say “people don’t know what they want until you show it to them?”