“You be my curry I’ll be your rice.” That’s Psy telling the world how this relationship is going to be, again, as our curry-like views of his new Daddy video pour all over him. Daddy is a 4:05 masterclass in visual and musical manipulation that asks the question How do you like me now? We like him a lot, says 15 million views and counting. The South Korean superstar reveals where all his talent comes from — his daddy, of course. Psy’s real father is Park Won-Ho, the wealthy chairman of DI Corporation, a large maker of semiconductors in South Korea.
Psy’s almost supernatural dominance of pop culture with the unstoppable “Gangnam Style” from 2012 is going to be tough to beat — both for father and son. Strangely (and happily for the family), the stock price of DI corporation more than doubled after the success of “Gangnam Style.” That might be the oddest example of viral power yet. The “Gangnam Style” has notched more than a two-and-a-half BILLION views. Wired calls Psy’s new “Daddy” video just “as crazy” as “Gangnam Style.” What will happen to DI stock?