Mom-trepreneur Romy Taormina went on Shark Tank to pitch her business, PSI Bands. It’s a line of acupressure wrist bands that claim to relieve nausea without drugs. Nausea is relieved when the wearer applies pressure at a point on the wrist, right below the thumb. The idea isn’t new but PSI Bands (pronounced Sigh Bands) are fashionable, reuseable and waterproof. Romy wants to cast her net beyond seasick boaters — and target mothers with morning sickness and chemotherapy patients.
Romy didn’t get a deal on Shark Tank — some of the investors were wary of the cancer claims — but after gaining FDA clearance, sales of PSI Bands continue to soar. The clearance means PSI Bands can claim to provide “relief of nausea due to morning sickness, motion sickness, and chemotherapy.” PSI Bands are available for $15 at Target, CVS, Walgreens, REI, Toys R Us, and Amazon, among several other retail stores.