Willing to commit for two years? Then you can walk out of Best Buy with an iPhone for a buck. Besides foretelling that the iPhone 7 — not too far away now — is likely going to blow away the iPhone 6 and make it seem like dino phone, the $1 deal is remarkable because a fire sale is hardly necessary. Customers are happy, it seems, to part with small fortunes for loaded iPhones as long as they don’t have to enter a contract. (Here’s a 128GB iPhone 6s at the Apple Store for $849.) But the subsidized dollar iPhone is a lure to get fidgety consumers to commit to a carrier, so the subscriber numbers of big telecoms like Verizon or Sprint aren’t so sensitive to market whims. Give ’em 24 months of commitment, and Verizon and Sprint are happy to pick up the cost of your phone.
Hey, it worked with Motorola flip phones back in the day — why not now? Anyway it’s worth visiting the site just to see the strangeness of the $1 price tag. It’s just the 16GB iPhone 6s available in the deal. The question is: are you the type to commit?