Husband and wife team Brett and Stephanie Parker of Fort Worth, Texas are the owners of Sleeping Baby, a line of baby products including Zipadee-Zip, a swaddle transition blanket. Zipadee-Zip is designed for babies (3 months or older, weighing at least 12 pounds) who are beginning to roll over on their own. It provides that womb-like feeling had via traditional swaddling — but the Zipadee-Zip allows the baby to move. “The slight resistance in the arm-span helps soothe the startle reflex and will often work to ensure sounder sleep.”
The Parkers pitched their business on Shark Tank and got a deal with fashion mogul Daymond John. Zipadee-Zips come in a variety of fabrics for each season and fun patterns and designs. Three sizes are available: Small (3-6 months), Medium (6-12 months), and Large (12-24 months). Zipadee-Zips can be purchased on SleepingBaby.com for under $40.