Grip Clean claims to be “the world’s first all-natural industrial hand soap infused with the cleaning power of dirt.” The entrepreneur behind the product is Bryce Hudson, who knows something about dirt. Hudson is a three-time X-Games medalist who rides a dirt motocross bike for a living. You might have seen him in that KFC commercial – he flips his dirt bike while eating chicken strips (see video below) — and he’s competed on America’s Got Talent. Hudson’s TV experience should help him pitch Grip Clean on Shark Tank on November 13 (9pm on ABC).
Endorsements from fellow motocross pros like Robbie Maddison –“This stuff is rad” — help sell Grip Clean on the company website. A 14oz bottle sells for $8.99. A two-pack is $15.99. But will Hudson be able to break out of the motocross industry and sell Grip Clean bottles in the aisles of big box stores? Shark Tank airs Fridays at 9pm on ABC.