Wine connoisseur Eric Corti pitched his Wine Balloon product on Shark Tank. It’s a device that preserves the wine of an opened bottle by using a balloon. It protects wine from oxidation for 3 to 4 days. And the balloon inside the bottle does not affect the taste of the wine. You just lower the deflated balloon into the bottle until it reaches the wine and then squeeze the bulb pump to inflate the balloon. It seals the air tight within the bottle.
Corti didn’t expect Mark Cuban and Lori Greiner to want to buy his company outright, but they did. They offered $400k and a 2% royalty, which Eric accepted on TV but after the show reneged on. Corti later partnered with Food Network Channel hosts, Steve Greenberg and Patrick Raymond. It was they who came up with the idea of renaming Wine Balloon with The Air Cork, and giving the packaging a makeover. The Air Cork is available on Amazon for $30 (it comes with a spare balloon).
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