A team of millennial entrepreneurs from Austin, Texas, Aimy Steadman, Brad Schultz and Justin Fenchel, are co-founders of BeatBox Beverages. They pitched their alternative to box wine, a line of mixed drinks in a fun bright box, on Shark Tank and landed a huge deal with Mark Cuban. While wine
snob connoisseur Kevin O’Leary said the wine “tasted like shit,” Cuban said, “You guys don’t sell wine…You sell fun.” Cuban invested $1 million for a third of the company.
BeatBox is available in three flavors (they taste more like a vodka mixed drink than a wine): Razzberry Lemonade, Cranberry Limeade, and Lemon Lime. Each shareable BeatBox contains 5 liters or about 34 5oz servings. BeatBox is now available in several liquor stores in 15 states – mostly in Texas, Nebraska, Florida and Colorado. Or you can order online. One 5L box goes for $24.99.
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