Amazon's just-launched Palutena Amiibo, which is exclusive to Amazon, just knocked the PS4 Batman Bundle out of the #1 top seller spot in gaming at the online retailing giant. In fact, the two versions of the Palutena now occupy the #1 [Palutena amiibo (Amazon Exclusive)] and #2 [Palutena amiibo - Japan Import (Super Smash Bros Series)] spots, with the Batman bundle sitting in third. Impressively, the Palutena commandeered both top spots despite Amazon limiting purchases to one per customer. But what did you expect from Palutena? After all, she's the "Goddess of Light."
The sales frenzy is likely driven by the resale market, since scarcity on Amazon can sometimes mean scalpers prices on eBay. (That's something the PS4 bundle doesn't have-- a quick resale markup based on scarcity.) Background: Amiibo figures interact with games on the Wii U GamePad or Nintendo 3DS XL system. Each amiibo character opens up new experiences within each game (one can be compatible with multiple games) and accumulates and stores data during its activity, so that each amiibo becomes distinct and personalized.
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