What makes an app or a network valuable? Recent moves by everyone from Amazon to Netflix to -- now -- Mark Cuban's stealth messaging app Cyber Dust, the answer is original programming. Cyber Dust just launched its first original series called That's a First with Adam Rose. Rose, a funny daring TV actor and writer, does a whole bunch of things -- surf, ride a horse, etc. -- for the first time. Each show is 90 seconds long. Cyber Dusters get to interact with Rose directly.
But wait, you thought Cyber Dust was a super-secure messaging service, not an entertainment company? Well the wall between entertainment and messaging has been torn down as surely as that wall in Berlin. It's a new frontier. Entertainers need to communicate directly with their fans -- to build and maintain their platform -- and fans now enjoy multiple opportunities to communicate with entertainers. (Just ask the Swifties.) Cyber Dust makes these interactive communications private and personal, and Cyber Dust also adds exclusive content to the videos for Cyber Dust users. It's just like a real conversation. It disappears, except for what you remember.
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