Pepsi is launching Pepsi Limon, a new cola made with a hint of real lime juice. The company says it is “inspired by the preferences of Hispanic consumers.” According to the press release, the company relates that "working closely with Adelante, PepsiCo's employee association that fosters relationships with the Hispanic community, Pepsi identified the need for a beverage made with real lime juice to deliver for the taste palates of our Hispanic consumer."
Pepsi Limon is now available in 20 oz. and 2 liter bottles in select markets including California, Arizona, New Mexico, Texas and Chicago.
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