GrooveBook is an app that lets you print a 4.5” x 6.5” photobook using up to 100 of the photos you’ve taken using your phone. If you become a subscriber, GrooveBook will make you a book and send it to you every month. The photos are printed on glossy photo paper and are perforated for easy removal. And of course you can order copies to send to family and friends.
The GrooveBook monthly subscription is $2.99. That includes the book and shipping and handling. In 2014, the founders of GrooveBook, husband and wife team Julie and Brian Whiteman (with the help of their Shark Tank investors Kevin O’Leary and Mark Cuban) sold the company to Shutterfly for $14.5 million. GrooveBook offers services at a lower price point than the other Shutterfly brands. Shutterfly sells 100 (higher quality prints) for $22 compared to GrooveBook's $2.99. However, "Shutterfly is gaining markets from an erstwhile unexplored younger demography" with lower disposable income. Shutterfly is betting that brand loyalty will "influence these new consumers to purchase other Shutterfly offerings as they grow older and gain more purchasing power."
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