Micro-moments. We all understand there's a massive change underway in the way we engage information and each other. We don't always know how to define that change--language sometimes lags behind. But now Google has named one phenomenon we've all experienced as part of this shift, pointing out that our days are filled with micro-moments. The term acknowledges the way our time has been increasingly segmented, indeed chopped up into tiny bits. Calling these segments "micro-moments", Google captures the phenomenon perfectly.
Google identifies micro-moments as those brief flashes of need, when you consult your device for pertinent, immediately relevant info. 91% of smartphone users look something up in the middle of a task--and when they do it's a micro-moment, writes Sridhar Ramaswamy at Google. The tech giant further defines micro-moments as "I want-to-know moments, I want-to-go moments, I want-to-do moments, I want-to-buy moments." You've no doubt had plenty of micro-moments--now you know what to call them. You probably just had one, in fact--2paragraphs is all about micro-moments.
[Check out the "Most Interesting Finds" on Amazon ]