Verizon Wireless is now allowing customers to totally opt out of its program that “inserted an undetectable and undeletable tracking ID into its subscribers’ mobile Internet browsing activity.” The program is known as a “super cookie”--more invasive than a regular browser cookie--and is used to collect data for for targeted ads. The program presents a multitude of privacy concerns. Customers were previously able to opt out of certain marketing programs, but were not able to disable or block the “super cookie” from tracking their browsing habits.
Verizon customers can unsubscribe from the program online or by calling 1-866-211-0874.
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