Start-up Frill thinks sororities are big business. Joining a sorority on a college campus is a 160-year-old tradition. (Alpha Delta Pi at Wesleyan was the first.) Today women join sororities to make friends, build resumes, go to parties and learn leadership skills.* The number one ingredient, of course, for a successful sorority is its members--that's why recruitment is so important. And that's where Frill comes in. Sororities expend huge effort recruiting pledges, which show unity and pride by wearing recruitment dresses--basically uniforms that speak to their loyalty and sisterhood. That's the market Frill is tapping--they make custom clothes for sororities.
Is there really a market for such a specific line of clothing? Today there are 123 fraternities and sororities with 9 million members. Frill is expanding its business beyond recruitment dresses to include jewelry--and, post-college, bridesmaids dresses. Frill knows its customer, too. Founded by two former N.C. State University co-eds in Raleigh, they know how important philanthropy is to sororities. Frill donates a portion of each purchase to the sorority’s philanthropy.
*85% of Fortune 500 executives were part of Greek life!
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