A number of young women speak directly into the camera as they try on a black and white striped top. The women have very different bodies--but the same good humor. One woman quotes her mom, who used to say "I'm a size 2 sausage in a size 1 casing," to describe her discomfort. (We'd like to hear what else her mom had to say--dinner table talk must have been entertaining!)
The women move on to try on other items, without much luck in the fit department. The purpose of the video is to expose the nefarious label ONE SIZE FITS ALL for the lie that it is. It's a fact, however, that everybody pretty much has to know, taking one glance at the different sizes of the 8 billion people on the planet. "I guess it's pretty obvious, but..." says one of the young women. There's a lot in that but. The problem is that the ONE SIZE FITS ALL label--as one woman describes it--is "making me feel bad." "It's a real eye-opener," says another. One of the items, though, the Layla Hoodie, fits everybody kind of all right.
[Check out the "Most Interesting Finds" on Amazon ]