Variety and quality, for starters. Nike is as much a fashion company as a sporting goods shop. Michael Jordan may have soared above the rim in the Swoosh, but most people just kick around town in their Nikes. While the yoga pants craze is hammering Levi's and the jeans industry, yoga pants are still primarily a women's item. Guys want to be comfortable too--and it's just $35 for Nike Mens Club Swoosh SweatPants. Really, nobody does it better. (Of course Nike has a huge selection for women, too.) Rival Under Armour is carving out a spot for itself in skintight sports apparel for doers, but Nike makes a terrific variety of simple (and not so simple) sweatpants to give men that yoga pants comfort, whether they're exercising or not. (Nike makes the high tech skintight stuff too, like the Nike Pro Combat Core Compression 3/4.)
From the Nike Men's AW77 Cuffed Fleece Pantsto the more leisurely Nike Fleece Cuff pants that drape over the instep, Nike is the dominant player in this growing space. The company offers all sorts Nike Sweatpants and Joggers. The athlete can move easily in all weather in the Nike Tech Pant ($100) and the Nike Dri-FIT Y20 Track Pants ($85). And the couch potato can just sit around in them, wearing his Air Jordans too. No company has done more research than Nike when it comes to sweatpants. That's a fact.
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