It's mainly a PR move, since even industry groups report that fewer than 5% of consumers take advantage of price matching. Still, it puts shoppers in the holiday spirit just knowing the good will to match a competitor's price is there. Best Buy and Target, who really go head to head with Amazon during the holidays, have made their price matching policies pretty generous. They even backdate the option. As the Star Tribune reports: "if a customer purchased a TV for $300 on Nov. 5 and the identical item could be found on Amazon for $250 on Dec. 15, she could get a $50 credit as long as she brings in proof of the current price and Target or Best Buy verifies it."
Wal-mart, Target, Best Buy, Staples, and Toys R Us are all set up with price matching policies this shopping season that include matching Amazon.
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