This holiday season, toys are all about friends, animals and family–even if the family has passed on to a more mysterious place (in the case of the durably popular Ouija board). American Girl is the most searched toy–an easy guess because the American Girl brand offers more stuff than almost any other. There’s no end of American Girl accessories to search for. Next comes My Little Pony, the anime-inspired tiny naked horse-human that people somehow can’t get enough of. My Little Pony is a cherubic mashup of Hello Kitty meets Lady Gaga in a Berlin burlesque club that doubles as a horse farm–a surefire recipe for toy success!
Paw Patrol (a Nickelodeon hit), Lego Friends, the Ouija Board (brought back to life, so to speak, by the recent movie Ouija), Peppa Pig–family and animals, bonus–Nerf Gun, Boomer Dino and of course Barbie Dream House are all among the top toy searches on Google this holiday.